18.12.2023
CATI in demand again - especially for B2B surveys
According to industry insiders, there is currently a growing willingness to participate in CATI surveys, i. e. telephone interviews - if they are professionally prepared and implemented. This increasingly applies to surveys in the business-to-business (B2B) environment, ...Learn more
21.11.2023
Market research: the importance of accompanying consulting is growing
Data, whether already available or newly acquired through market research, has long been regarded as the new gold in and for companies. However, data must be turned into usable knowledge that can be put to use in the organisation - among other things, to provide a long-term b ...Learn more
30.10.2023
Against terror and hate: #Niewiederistjetzt
GIM and other German market research companies are sending a clear signal in favour of Israel and against anti-Semitism following the terrorist acts of the Palestinian Hamas on 7 October. We are appalled and condemn Hamas' terrorist attack on Israel. GIM and other supporters of ...Learn more
10.10.2023
„Succeet 2023“: Industry get-together with added value
Succeet", the leading international trade fair for market research expertise, will take place on 25 and 26 October at the RMCC RheinMain CongressCenter in Wiesbaden. Among other things, GIM is represented with three lectures - from target group analysis with artificial i ...Learn more
26.09.2023
AI meets target group analysis: Award for media usage types
GIM and Erason, a specialist in artificial intelligence (AI), have received this year's Best Practice Award from the German Society for Online Research (DGOF). The DGOF awarded a project within the framework of Digital Media Types (DMTs), a segmentation of media users, ...Learn more
03.07.2023
Digital Media Types (DMT): New Study on Media Use in Germany
What makes Germans "tick" and what is important to them? That's what the new Digital Media Types (DMT) study on media use in Germany shows. The DMT is an enhanced new edition of the renowned Media User Typology (MNT) of ARD and ZDF. Based on nine different user types, the DMT ...Learn more
27.06.2023
Energy market research: Making the right use of opportunities for realignment
Climate change, industry consolidation, and the Ukraine war: Few markets are undergoing as much change as the energy sector. New players with faster market dynamics. Manufacturers and installers of solar panels, heating systems and heat pumps are in demand as never before. ...Learn more
30.03.2023
GIM sponsors online pitch for start-ups 2023
For the second time, GIM supports the online pitch for start-ups, organized by marktforschung. de & CONSULTING. de, as a sponsor. The digital event is the first start-up online competition for young companies from the market research, consulting and data analytics industry ...Learn more
20.02.2023
Context List 2022: GIM again among 5 institutes with the highest turnover
The industry medium marktforschung. de publishes the annual sales ranking of the German market research industry in the so-called "Context List". With annual sales of 40. 74 million euros for 2022, the GIM Group occupies 5th place in the ranking, as in the previous year. ...Learn more
18.01.2023
Bosch Tech Compass 2023 conducted again by GIM foresight
GIM foresight - the GIM think tank for strategic future issues - has again been commissioned by Robert Bosch GmbH to conduct the Bosch Tech Compass. In this year's study, the Compass focuses on the key issue of sustainability. The study was first presented by Robert Bosch GmbH ...Learn more
