Speeches

2020

February 2020 | Die Vermessung der Zukunft – a Speech by Research Director Dr. Hannes Fernow about what foresight and research accomplish today at the University of Art and Design Offenbach.

February 2020 | Zur Rekonstruktion von Qualität und Güte in der (angewandten) Online-Forschung  a lecture by Senior Research Director Alexandra Wachenfeld-Schell together with Dr. Cathleen M. Stützer (DGOF) at the conference "New developments in Online research: possibilities and limits of river sampling" at the University of Mannheim. Article about the event by marktforschung.de (only available in German)

February 2020 | Wer bin ich? Markenpositionierung im NEM Bereich – a Speech by Corporate Director Patricia Blau at the 20th Euroforum Annual Conference Food Supplements in Frankfurt.

2019


November 2019 | BVM Specialist Group Event forUM meets AKQua – led by GIM Corporate Director Patricia Blau in Frankfurt.

November 2019 | Der gläserne Kunde im gläsernen Shop? – a lecture by Managing Director Dr. Stephan Telschow about customers' willingness to share data at the CRM Excellence Day 2019 in Berlin, organised by the Management Forum of HANDELSBLATT MEDIA GROUP.

November 2019 | Kulturförderung lohnt sich! – a lecture by Research Director Sebastian Klein about the GIM Study "Cultural Founding is worth it!" (available only in German)at the 11th KulturInvest!-Kongress 2019.

October 2019 | Befragen & Messen: Durch Datenintegration Kundenbedürfnisse besser verstehen – a lecture about data integration and better understanding of user needs by Division Director Silke Moser and Senior Research Director Alexandra Wachenfeld-Schell at Research&Results 2019.

October 2019 | Meet your future. Sehnsüchte, Hoffnungen, Ängste im internationalen Vergleich - Deutschland, Frankreich, USA & China – a lecture about Longings, hopes and fears in international comparison (Germany, France, USA & China) by Research Director Dr. Hannes Fernow based on the GIM Future Study "Values&Visions 2030" at Research&Results 2019.

October 2019 | Understanding the how and why! Motivational research across Europe & China – a lecture by GIM France Co-Directors Selen Destailleur and Clément Catinchi based on the GIM Food studies "Darum isst Deutschland", "Darum isst Frankreich", "Darum isst China" and "Darum isst die Schweiz" at Research&Results 2019.

October 2019 | Psychographics and Profiles: Zoom into Gen Z – a workshop by Corporate Director Patricia Blau and Senior Research Manager Tina Choi-Odenwald based on the GIM GenZ Study "Digital Self vs. Real self" at Research&Results 2019.

October 2019 | Hidden Innovations: Effizienz und Qualitätssteigerung bei Trackingprojekten – a lecture about efficiency and quality improvement in tracking projects by Senior Research Director Andrea Knorn und Research Director Caroline Paschvoß at Research&Results 2019.

October 2019 | Digitale Inszenierung und Beautification der Gen Z  – a lecture by Senior Research Manager Tina Choi-Odenwald about Gen Z's digital self-presentation and beautification at SEPAWA-Congress 2019 in Berlin

September 2019 | Expert Workshop on the AutoRICH research project – with participation of GIM Research Director Stephan Rückert at the Karlsruhe Institute of Technology (KIT).

September 2019 | Alexa, mach mich schön! Wie attraktiv sind digital vernetzte Beauty- und Hautpflege-Lösungen für Konsumenten wirklich?  (How attractive are connected beauty and skin care solutions for consumers?) a Lecture by Managing Director Dr. Stephan Telschow with Results from current consumer research at Exopharm 2019 in Düsseldorf.

September 2019 | GIM InspirationDay "Wege ins Herz der Generation Z"  a GIM Event with lectures by Managing Director Dr. Jörg Munkes (title: "I don't understand them and they don't understand me!") and Research Director Dr. Hannes Fernow with a lecture on the GIM Future Study "Values & Visions 2030".

September 2019 | Wie shoppen Mütter online? Ein internationaler Vergleich  a Talk about consumption behaviour of young mothers by Senior Research Manager Tina Choi-Odenwald at Kind+Jugend Fair 2019.

July 2019 | "Game of Trainees – Who gets the Trainees?" – a panel discussion with research manager Hanna Kribbel at the Lokalrundfunktage 2019 in Nuremberg. Further information here.

June 2019 | "Zukunftsimpuls"  A talk between Research Director Dr. Hannes Fernow,  Prof. Claudius Marx (Chamber of Industry and Commerce Hochrhein-Bodensee) and Dagmar Zobel (Prelate of the Church District South Baden) at the Dialogforum Kirche und Wirtschaft at Castle Salem.

May 2019 | "Die Generation Z – Erkenntnisse zu deren Verhalten in den Sozialen Medien und was das für den Kosmetikkonsum bedeutet" – a talk by GIM Senior Research Manager Tina Choi-Odenwald at the 48th BDIH cosmetics conference.

May 2019 | "Digital Self vs. Real Self – Die Gen Z in den Sozialen Medien" – a talk about our study on social media usage behavior of the Gen Z by Corporate Director Patricia Blau and Senior Research Manager Tina Choi-Odenwald at ResearchPlus Mannheim. You can request the study free of charge (available in German only).

May 2019 |  "So tickt Lese-Deutschland: Zielgruppen aus psychographischer Sicht" – a talk by Corporate Director Dr. Jörg Munkes ad the MVB Ad Summit 2019 on 14th Mai in Frankfurt M.

April 2019 | "Umwegrentabilität: Das bringt ein Festival-Besucher meiner Stadt– a talk by GIM Senior Consultant Dr. Sigrid Schmid about our study "Kulturförderung lohnt sich!" at the EVENTIM Anwenderforum 2019 in Nuremberg. (available in German only)

March 2019 | "Generation Z – wer ist das eigentlich?" – a talk by GIM Corporate Director Dr. Jörg Munkes and GIM Senior Consultant Dr. Sigrid Schmid at the DLM-Symposium 2019. You can watch the hole talk here (only available in German).

March 2019 | "Mein Gesicht gegen Cash-Back-Coupons?– a talk by Corporate Director Dr. Stephan Telschow at POS connect 2019
 

December 2018 | "Geborgenheit im Digitalen" – a keynote by Senior Research Manager Dr. Hannes Fernow at the BHB-Kongress 2018

November 2018 | "Wie werden wir in Zukunft Leben? Und wie wollen wir in Zukunft leben?" – a talk by Senior Research Manager Dr. Hannes Fernow at the Macromedia University for applied sciences (Hamburg) (available in German only)

October 2018 "Webshops – Immer wieder das Gleiche?" – a talk by GIM Corporate Director Dr. Stephan Telschow at the NEOCOM 2018 in Bonn 

Oktober 2018 | "Digitale Wege zum Konsumenten: mit Google und Social Media Bedürfnisse und Einstellungen erkennen und messen" – a talk by Corporate Director Dr. Jörg Munkes and Senior Research Manager Sebastian Maetje at Research & Results 2018

October 2018 | "Germany in Motion! Fitness Types, Social Fitness and More" – a presentation by Corporate Director Patricia Blau and Senior Research Manager Tina Choi-Odenwald at Research & Results 2018

October 2018 | "Wunsch und Wirklichkeit: So shoppen die Deutschen online" – a presentation by Senior Research Manager Rebecca Stark de Pellecer at Research & Results 2018

October 2018 | „Automatisierte Textanalyse vs. klassisches Survey“ – a presentation by GIM Corporate Director Dr. Stephan Telschow and Janna Lipenkova (Anacode) at the Innovation Area at Research & Results 2018

October 2018 | "Values & Vision 2030" – a presentation by Senior Research Manager Dr. Hannes Fernow at the Macromedia University of applied sciences (Hamburg)

September 2018 | „Was uns morgen wichtig ist – Eine Kartierung des gesellschaftlichen Wertewandels bis 2030“ – a presentation by Senior Research Manager Dr. Hannes Fernow at the SRH University Heidelberg

September 2018 | "Profis und Webshops - eine schwierige Beziehung" – a presentation byGIM Corporate Director Dr. Stephan Telschow at the 5th BHB GardenSummit in Cologn Congress Center

August 2018 | "Wie tickt Deutschland? Eine Studie, die Werte, Meinungen und Psychografie der Deutschen mit einem interaktiven Befragungs-Tool erfasst und sichtbar macht." – a Talk by Corporate Director Dr. Jörg Munkes at teh Insights Kongress by planung & analyse

July 2018 | „Was uns morgen wichtig ist – Eine Kartierung des gesellschaftlichen Wertewandels bis 2030" – ein guest lecture by GIM Senior Research Manager Dr. Hannes Fernow at the University of Hohenheim in the context of the course "Markt- und Mediaforschung"

June 2018 | „Die Vermessung der Gesellschaft von morgen – und wenn ja, wie?“ – a presentation by GIM Senior Research Manager Dr. Hannes Fernow the Sommerklausur of the Protestant Academy Bad Boll at FEST (Heidelberg)

June 2018 | „New Mobility - Mobilität im Wandel: Nutzertypen, Trends & Ausblick“ – a talk by GIM Corporate Director Dr. Kerstin Ullrich at the 10th Wissenschaftsforum Mobilität of the Faculty of Engeneering of the University of Duisburg-Essen

May 2018 | "Wir müssen reden."  – a talk by GIM Corporate Director Dr. Jörg Munkes and GIM Corporate Director Dr. Stephan Telschow in the context of a special event of the PUMa-Network under the umbrella of „planung und analyse

April 2018 | "Consumer snapshots: Insights on detergents and cleaning products" – a talk by Corporate Director Dr. Stephan Telschow at the 10th International Fresenius Conference "Detergents and Cleaning Products"

April 2018 | „Smartes Wohnen in der Zukunft – wie beeinflussen Megatrends & Wertewandel das Kundenverhalten?" – a Workshop of GIM and Connected Living with GIM Research Managers Anna Sive, Bastian Fischer and Dr. Hannes Fernow 

April 2018 | Presentation of the study "Values and Visions 2030" –  a talk by Clément Catinchi, Selen Destailleur (GIM France) and Dr. Hannes Fernow (GIM Heidelberg) at "Printemps des Études" in Paris

March 2018 | "Implizite Methoden – Ein Blick in die Köpfe der Konsumenten" – a talk by Corporate Director Dr. Jörg Munkes at the 11th Research Summit Switzerland

February 2018 | "Ausweitung der Kampfzone" – a talk abput the GIM Gärtnertypologie by Research Directors Benjamin Denning and Sebastian Klein at the Südtiroler Gärtnervereinigung on 22nd February in Brixen (only available in German)

January 2018 | "Customer Journey beim Möbelkauf" – a presentation by GIM Research Director Sebastian Klein and Gruner+Jahr Director Brand Solutions Nicole Schostak at imm Cologne

November 2017 | "Mobilität im Wandel: Kundenbedürfnisse und Anforderungen" – a presentation by Research Director Dr. Kerstin Ullrich at the Future Mobility Congress on 23rd/24th November in Düsseldorf

October 2017 | "Wir müssen reden – warum nehmen Konsumenten an qualitativer Forschung teil?" – a presentation by Senior Research Manager Maria Wronka and quotapoint managing director Stefanie Abele at Research and Results on 25th/26th October in Munich

October 2017 | "Implizite Methoden: Der Blick in die Köpfe der Konsumenten" – a presentation by Corporate Director Dr. Jörg Munkes and Research Manager Dr. Simone Renner at Research and Results on 25th/26th October in Munich

October 2017 | "Digital self vs. real self – eine explorative Reise" – a presentation by Corporate Director Patricia Blau and Senior Research Manager Tina Choi-Odenwald
at Research and Results on 25th/26th October in Munich

September 2017 | „Darum isst Deutschland“ –  a talk by Corporate Director Dr. Jörg Munkes with following panel discussion at Rhizome 17 on 20th September in Hamburg

August 2017 | "Virtual Reality in der Automotive Marktforschung" – a presentation by Senior Research Manager Sabine Thermann at Insights 2017 on 24th August in Frankfurt (Main)

July 2018 | „Freiheit im Wandel – Woher sie kommt und wohin sie geht.“  – a presentation by GIM Senior Research Manager Dr. Hannes Fernow at Consulting Academy business ethics 2017 (Wuppertal)

June 2017 | "Die Erforschung von Markenimages" –  a guest lecture by Research Director Dr. Thomas Jerković at the Institute for communication studies at University of Hohenheim

March 2017 | "Schnittchen umsonst! - Nichts wie hin oder nichts wie weg. Herausforderung Rekrutierung: Wie können wir frische, engagierte und passende Teilnehmer gewinnen?" – a presentation with following discussion by and with Corporate Director Dr. Stephan Telschow at BVM, regional groupe Berlin-Brandenburg in March 2017

March 2017 | "Zwischen Wirkung und Lifestyle: Aktuelle Shopptrends im Personal Care Markt" – a presentation by Corporate Director Dr. Stephan Telschow at the 7. Fresenius Kosmetika-Tagung in March 2017 in Mainz

February 2017 | "Virtual Reality in der Automotive Marktforschung" – a presentation by Senior Research Manager Sabine Thermann at Qual360 Europe in Amsterdam

Contact


For further information please contact:
Frank Luschnat 
Telephone: +49 (0)6221 8328-85
f.luschnat@g-i-m.com