Political initiatives and a growing awareness of sustainability among consumers and in the business community are prompting energy companies to take action: smart homes, energy efficiency, smart meters, electric mobility, and new customer and comparison portals are just a few examples of innovative solutions.
For decades, we have been conducting research for global corporations and medium-sized companies in the energy sector, helping them realign their strategies in times of change and understand evolving customer needs.
At a Glance:
Would you like to know how we can help you?
Please use our contact form or schedule an appointment directly for an introductory meeting with our industry expert Dr. Tomas Jerkovic.
Dr. Tomas Jerković
Senior Research Director
Research Areas and Methods
Target Audience Analysis: We identify fundamental consumer needs—for example, through segmentation and personas.
Customer Journey: We analyze the journeys of various target groups and identify relevant touchpoints.
Pricing Optimization: Using conjoint analysis, we determine optimal pricing structures and product bundles.
Concept Testing: We evaluate new products and communication strategies through concept, naming, and terminology tests.
Branding Strategies: We develop brand values and identify positioning opportunities.
Trend Research: We identify and evaluate relevant consumer and industry trends to provide a solid foundation for decision-making.
Brand KPI Tracking: Quantitative tracking studies show the development of key brand metrics over time.
Customer Satisfaction: Using customized approaches, we deliver quantifiable results and measurable KPIs.
Communication (Pre- and Post-Tests): We support advertising campaigns from creation and baseline measurement through to the final assessment of effectiveness.
What we offer You
Extensive experience: Over 20 years of energy market research and in-depth industry and methodological expertise.
Wide range of methods: Customized quantitative and qualitative methods—including specialized solutions for municipal utilities.
Understanding of target audiences: Extensive experience with residential and business customers—from SOHOs and SMEs to large corporations.
Extensive Network: Access to B2B contacts at companies of all sizes and to regional energy providers.
Partnership and Trust: Expertise, efficiency, and personalized advice throughout the entire project.
Global Research: Our international network enables high-quality studies in numerous countries.
Your contact
Dr. Tomas Jerković
Senior Research Director
Florian Waitl
Senior Research Manager
