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Welcome to GIM

Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the top ten market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, Russia, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

News

  • New segmentation tool for B2B market research

    How can customers and decision-makers be segmented in an analytical and logical way for B2B market research? The new Multi-Dimensional Model of Decision-Making (MMD), that was developed by GIM gives detailed answers to this question. For further information please contact Marc Arnold.
     
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  • GF

    Positive review of 2009

    Despite the difficult economic environment and notable effects of the economic crisis on the market research sector GIM closes the financial year 2009 with a positive balance. more »
     
  • Logo GIM Suisse

    New Managing Director for GIM Suisse AG

    On December 1st 2009 Lukas Zihlmann has started as GIM Suisse’ new Managing Director. He is the successor of Godehard Wakenhut... more »
     
  • trendforum 2009

    GIM appears at trendforum 2009

    GIM trend researcher Dr. Christian Wenger will introduce “Trends for Brands“, a new approach to trend-oriented brand management more »
     
  • Messelogo09

    Research & Results 2009 – GIM Presentations available!

    At this years "Research & Results 2009" GIM offered an interactive and inspiring insight into its creative market research. Visitors experienced a "live" online focus group and graphics-supported research "live"! more »
     
  • Kids_Cars_Kinderauto

    Kids & Cars – small customers, big potential

    Tanja Herbst, expert for kids research at GIM and Ralf Opalka manager for product communications and PR at Mercedes-Benz Accessoires speak about kids research in the automotive industry. more »
     
  • Logo_POPAIStudie_Buch

    Now available: POPAI Digital Signage study at a reduced price

    GIM's study “Digital Signage. The global study. Opportunities and risks.” that was conducted together with POPAI, the Global Association for Marketing at-Retail, can now be ordered at a reduced price.

    more »
     
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Branches
Headquarters Heidelberg
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GIM Berlin
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GIM France
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GIM Russia
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GIM Suisse
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Publications & Events

Publications
All GIM publications at a glance »

POPAI Digital Signage Reference Guide
International study of global markets for Digital Signage at POS/ POI
order study »

"Vision 2017 - Was Menschen morgen bewegt"
Development of values for the forthcoming 10 years
information and order here »

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