Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the top ten market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, Russia, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

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  New segmentation tool for B2B market research coming

  How can customers and decision-makers be segmented in an analytical and logical way for B2B market research? The new Multi-Dimensional Model of Decision-Making (MMD), that is currently developed by GIM will give detailed answers to this question. For further information on B2B market research at GIM, please contact Marc Arnold.
   

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  GIM Russia – Growth and New Location

  To account for GIM Russia’s growth in the successful last years, GIM has moved to a more generous location in Moscow and is now located in the modern Business Centre „Suschevsky“.  more »
   
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  “The future of pastries” - Puratos symposium, June 3 and 4, St Vith, Belgium

  During the last decades the bakery industry has undergone fundamental changes. GIM market researchers Hanna Knorr and Manuela Geier talk about “The generation 50+ and the metamorphosis of the menu”. more »
   
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  Interview with GIM FMCG expert on „SWR 2 Forum“

  “Everything must go – Why hypermarkets are a dead duck” – Dr. Gerhard Keim, division manager at GIM, will talk about this topic on April 24 on radio SWR 2. more »
   
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  “Understanding the homo digitalis“ – GIM at the BVM symposium on April 21 in Frankfurt

  In order to understand the ‘homo digitalis’ qualitative research is challenged to use the world wide web and benefit from its interactivity. Mohini Krischke-Ramaswamy, online expert at GIM, presents one facet of how GIM is implementing qualitative research online. more »