GIM Tracking Studies

… measure the most
relevant marketing KPIs over long periods of time.

GIM Dashboard Solutions

… visualise data in interactive dashboards.

GIM Smart Data Solutions

… combine behavioural data and market research to build a Smart Data Warehouse.


… creates understanding for brands and their strategic positioning.

GIM Target Groups (ICU)

… identifies potentials
and enables precise
target group addressing.




… research and optimise
the marketing mix with quantitative methods.

June 22-23 has been the main event of the European Pharmaceutical Market Research Association (EphMrA) in Frankfurt, Hessen (Germany). The two-day conference...

In early June, a team of 4 GIM researchers held several sessions of a two-day workshop in the scope of a seminar by the professional association of German...

GIM’s own music group, the “GIM Band“, will be responsible for the musical programme at the market research congress “Insights 2016“ on June 1st in Nuremberg....


GIM, Gesellschaft für Innovative Marktforschung, started life in 1987 as a small specialist company and has since grown into one of Germany's leading market research institutes. We offer qualitative and quantitative market research and can thus provide the appropriate research solution for your needs and area of investigation.

In every phase of each project, we optimize our methods on an on-going basis. We always employ the most suitable solution, be it ethnography, focus groups, in-depth interviewing, conjoint, multivariate procedures, tracking-studies, car clinics or research at the POS. Our passion is research and we practice this passion at an international level.

We always place the individual at the centre of our studies.
GIM, Gesellschaft für Innovative Marktforschung, is a multi-specialist, meaning we offer the highest level of competence across the range of market-research techniques.
Discover our diversity for yourself.