Customer Journey

Customer Journey

The consumer's journey begins within their own lifeworld ...

Customer Journey

Customer Journey

... and leads them to various information sources ...

Customer Journey

Customer Journey

... from which they shortlist their preferences ...

Customer Journey

Customer Journey

... and ultimately make a purchase.

Customer Journey

Customer Journey

GIM conducts research into all the cycles that consumers pass through on their way to purchasing products or services – and those beyond.

Qualitative and quantitative, online and offline.

We have all been left stunned by the brutal terrorist attacks on Charlie Hebdo, the Jewish supermarket, and the police officers in France. Countless people...

On December 3rd, GIM presented the results of the innovation study “Classical Concert 2025” to the local media at GIM’s headquarters in Heidelberg. The...

GIM has conducted a representative study on how German consumers accept and use digital shopping aids. Such shopping tools include for example price...


SHORT PROFILE

GIM, Gesellschaft für Innovative Marktforschung, started life in 1987 as a small specialist company and has since grown into one of Germany's leading market research institutes. We offer qualitative and quantitative market research and can thus provide the appropriate research solution for your needs and area of investigation.

In every phase of each project, we optimize our methods on an on-going basis. We always employ the most suitable solution, be it ethnography, focus groups, in-depth interviewing, conjoint, multivariate procedures, tracking-studies, car clinics or research at the POS. Our passion is research and we practice this passion at an international level.

We always place the individual at the centre of our studies.
GIM, Gesellschaft für Innovative Marktforschung, is a multi-specialist, meaning we offer the highest level of competence across the range of market-research techniques.
Discover our diversity for yourself.