GIM nominated for GOR Best Practice Award
GIM is nominated for the GOR Best Practice Award, which will be presented at the "General Online Research (GOR)" Conference 2020. The shortlist for the award includes case studies that successfully apply online research methods.
The GIM competition entry is an advertising impact study for the advertisement of a new OTC product. The ad was shown on digital displays in public spaces. The central research question: Who sees the advertisement, when and what effect does it have? The case study is based on the new offer GIM Traces and comprises a combination of different methods: online survey, geo-location tracking and follow-up survey.
GIM Corporate Director Silke Moser and DMI Managing Director Frank Goldberg will give the presentation on the GIM submission "Significant improvement of relevant KPIs with optimization of the programmatic modulation" on the second day of the conference (10 September, 12 am).
The GOR is the most important German conference on online research and is organised by the German Society for Online Research (DGOF). The GOR was moved from March to September and will now take place from 09 to 11 September in Berlin.