News 2020

Qualitative F2F research projects possible again (04.05.2020)
Together with Quotapoint, GIM conducted several personal F2F test interviews in "corona-prepared" facilities. The aim of the initiative was to find out in which methodological and organisational framework personal qualitative research is possible again. A result of the pilot interviews: The window to carry out personal qualitative research ... learn more

GIM Traces: New geolocation tracking offer (14.02.2020)
With GIM Traces, GIM launched a new type of research offer at the beginning of 2020, which generates knowledge about mobile target groups. GIM Traces links geodata with target group knowledge and thus provides "Insights from Outside". Visit the product website and get to know GIM Traces! ... learn more

GIM nominated for GOR Best Practice Award (11.02.2020)
GIM is nominated for the GOR Best Practice Award, which will be presented at the "General Online Research (GOR)" Conference 2020. The shortlist for the award includes case studies that successfully apply online research methods. The GIM competition entry is an advertising impact study for the advertisement of a new OTC product ... learn more

Patricia Blau with lecture at NEM 2020 (06.02.2020)
GIM Corporate Director Patricia Blau spoke at the 20th Euroforum Jahreskonfrenz Nahrungsergänzungsmittel (NEM; annual conference on food supplements) in Frankfurt am Main on 6 February. Her lecture under the title ... learn more

GIM 360° Tours: The new tool by GIM experience (13.01.2020)
The team of GIM experience offers a new tool for the realistic representation of rooms and products: The interactive GIM 360° Tours. With these tours, consumers can perceive environments as realistic experiences and evaluate them ... learn more