New membership: GIM in the ADM
GIM joined the „Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V.“ (ADM) in January 2019. Alongside BVM, ADM is the most important association representing the interests of the German market research industry. As a member, GIM acts in accordance with the guidelines and standards of the ADM.
The core tasks of the ADM include political representation of interests and quality assurance for German market researchers. The trade association was founded in 1955 and has its headquarters in Berlin. The member institutes of the ADM generate more than 80 percent of the sector's turnover.
In addition to ADM, GIM is represented in other associations, including BVM and ESOMAR.
After the official certification according to ISO 20252 2012-06 last year, GIM is now underlining its consistent quality orientation with the ADM membership.