New GIM office in Wiesbaden
GIM has opened a new office in Wiesbaden. After Heidelberg (headquarters), Berlin, Nuremberg, Lyon, Zurich and Shanghai, Wiesbaden is GIM's seventh location.
As Division Director at GIM Wiesbaden, Silke Moser currently has 13 experienced researchers at her side. DGOF board member Alexandra Wachenfeld-Schell joined the team at the beginning of March as Senior Research Director.
GIM Wiesbaden will initially start with a focus on media research. The emphasis here is on coverage studies based on representative large samples of 1,000 respondents or more. All methods available on the market are used in the data collection of the large-scale studies.
In the middle of the year a telephone studio with 80 interview places will be opened in Wiesbaden. In the area of data collection in particular, synergies with current GIM research in other industries will result, such as automotive, pharmaceutical, FMCG and above all B2B.