GIM France at eighth Printemps des Études in Paris
On 11 and 12 April 2019, the GIM France team was represented with a stand and workshop at the eighth "Printemps des Études" in the Palais Brongniart in Paris.
GIM France presented the results of the international GIM Food studies at the fair. The studies examine the eating behaviour of consumers in Germany, France, Switzerland and China. The underlying motivations of the meals were investigated.
"Printemps des Études" has developed into an important trade fair in the world of market research, both on a French and international level. This year more than 130 exhibitors from the fields of communication, marketing and research took part. Find out more about the event here.
Here you can find out more about the respective food studies (available in German only):