News 2018

GIM donates education for Christmas (December 11, 2018)
Also this year, GIM is dispensing with "classic", physical Christmas gifts for its customers and cooperation partners. Instead, as in the previous year, a five-figure sum will benefit the development work of the internationally active non-governmental organisation Oxfam. As part of the "Oxfam Unverpackt" ... read more


Dr. Hannes Fernow with Keynote at BHB Congress 2018
GIM Senior Research Manager Dr. Hannes Fernow was keynote speaker for the 19th BHB Congress (Handelsverband Heimwerken, Bauen und Garten e.V. - Trade association for home improvement, building and gardening). The GIM  future and value researcher opened the second day of the congress … read more


GIM cooperates with Center for Art and Media (ZKM)
GIM has expanded its partner network with a spectacular cooperation with the world-renowned Center for Art and Media (ZKM) in Karlsruhe. The first joint project is an acceptance study for an innovative ZKM exhibition concept … read more


GIM & Anacode forge digital text mining alliance (October 17, 2018)
The GIM partner network is growing by one cooperation: from now on we cooperate with the market intelligence provider Anacode GmbH in the field of web text mining.
The Berlin-based digital company specializes in real-time analysis of large amounts of content from the entire World Wide Web. Anacode uses its own ... read more


GIM at Research & Results 2018 (October 4, 2018)
Also this year GIM will be represented at the Research & Results trade show with its own stand (No. 222 in hall 2) and several workshops. The industry event will take place on 24 and 25 October in the Munich MOC Event Centre. In three workshops and one lecture in the Innovation Area, GIM experts will ... read more


Dr. Hannes Fernow with lecture at the SRH university (September 25, 2018)
GIM Senior Research Manager Dr. Hannes Fernow will give a lecture on "Values and Visions 2030" at the SRH Hochschule Heidelberg on 26 September. The lecture will be organized by the study programme Media and Communication Management. The GIM Value Study Values & Visions 2030 serves as the basis ... read more


I want to ride my bicycle: The GIM Cyclist Typology (September 19, 2018)
There is a new generation of urbanists coming of age – and not only in German metropolises. For this new generation, the bicycle is an attractive alternative to public transport but above all to cars. Particularly e-bikes and pedelecs might thus have the potential to revolutionise the mobility behaviour  ... read more


GIM with current study on the probiotics market (September 5, 2018)
The health and pharmaceutical specialists of GIM Health have published an extensive study on the dynamic market of probiotic products. The basic study Probiotics - 360° Trend Research focuses on the local market and examines, among other things, how consumers perceive probiotics today, what hopes and ... read more


Dr. Stephan Telschow at the BHB GardenSummit (September 03, 2018)
On 4 and 5 September, the 5th BHB GardenSummit will take place at the Cologne Congress Centre. On the second day, GIM Corporate Director Dr. Stephan Telschow will give a presentation entitled "Professionals and Webshops - a difficult relationship". ... read more


Insights 2018: GIM again present with speech and band (August 13, 2018)
The Insights Congress of planung & analyse will once more take place this year with GIM participation. On the one hand, GIM Corporate Director Dr. Jörg Munkes will give insights into "How does Germany tick?”: a GIM study that records and makes visible the values, opinions and psychography of ... read more


GIM opens new office in Nuremberg (July 16, 2018)
On 01.07.2018 GIM opened a new office in Nuremberg. After Heidelberg (headquarter), Berlin, Lyon, Zurich and Shanghai, Nuremberg is GIM's sixth location."The opening of the new branch office in Nuremberg reflects our dynamic customer growth," says Managing Director Wilhelm Kampik. ... read more


Image study market research: GIM among the top 3 (June 05, 2018)
In's current image study, GIM reached one of the top places and came third in the overall ranking. The third image study of the leading industry portal looks at the 24 largest full-service institutes in Germany. The results provide insights into the reputation and image of the institutes. ... read more


Current publications by GIM experts (June 22, 2018)
Our research experts have published articles on various research topics this month. Here we give you a short overview. In his new column on, GIM Managing Director Stephan Teuber explains the state of self-confidence in the market research industry: "„Kaninchen oder Schlange? – ... read more


BVM Congress: Dr. Sebastian Bönisch wins Data Science Cup (June 12, 2018)
GIM Senior Director Data Science & Software Engineering, Dr. Sebastian Bönisch has won this year's Data Science Cup of the BVM. This is only the second time that the association has presented an award to Big Data experts, who solve data analysis tasks specified by the organizers within three months ... read more


Dr. Kerstin Ullrich at the 10th "Wissenschaftsforum Mobilität" (June 04, 2018)
GIM Corporate Director Dr. Kerstin Ullrich gave a presentation on different types of New Mobility users at the 10th "Wissenschaftsforum Mobilität" on 7 June 2018. The "Wissenschaftsforum Mobilität" was organised by the Faculty of Engineering at the University of Duisburg-Essen. The tenth edition ... read more


Quality in Market Research: GIM Experts at PUMa (May 09, 2018)
GIM Corporate Director Dr. Jörg Munkes and GIM Corporate Director Dr. Stephan Telschow held the opening presentation at a special event hosted by the PUMa network in Frankfurt am Main on May 14th. PUMa is the independent platform of Germany’s corporate market researchers under ... read more


Dr. Stephan Telschow at the Fresenius Conference "Detergents & Cleaning Products" (April 30, 2018)
On April 26, GIM Corporate Director Dr. Stephan Telschow held a presentation about consumer insights on detergents and cleaning products at the 10th International Fresenius Conference in Mainz. The presentation focused on consumers and their decisions and interests. Dr. Telschow illustrated ... read more


GIM & Connected Living Organise the Workshop ”Smart Living“ (April 27, 2018)
On April 26th, GIM and Connected Living e.V. jointly arranged the workshop ”Smart Living in the Future – how do megatrends and changing values influence customer behaviour?” in Berlin. The workshop focused on current megatrends, the changing values in our society and the resulting changes in ... read more


Top Quality in Research Confirmed: GIM Receives ISO Certification (April 26, 2018)
GIM now carries the ISO seal of quality for the market research industry. The official ISO 20252: 2012-06 certification is yet another proof of the high quality standards we are known for within the industry. ISO 20252: 2012-06 is the most extensive and most important international standard for market research ... read more


GIM France at the trade show “Printemps des Études 2018” in Paris (April 04, 2018)
GIM France will again participate at this years trade show “Printemps des Etudes” at Brongniart Palace in Paris on April 5th and 6th, 2018. This year, Clément Catinchi and Selen Destailleur, both Co-Directors at GIM France, together with Dr. Hannes Fernow, Senior Research Manager at GIM Heidelberg ... read more


GIM at Research Summit Switzerland 2018 with Various Contributions (April 03, 2018)
On 22 March 2018, the "Research Summit Switzerland" took place in Zurich. The summit, which is the most important event for Swiss market research, was organized by the Swiss Market and Social Research Organisation (vsms). This year it was headlined: "Between Big Data and Pillow Talk" ... read more


Quick Research Results with GIM QuickInsights (March 19, 2018)
GIM QuickInsights is an agile solution for spontaneous research questions. Today, relevant information must often be provided quickly and for a small budget. With GIM QuickInsights, we provide anwers to your research questions within 72 hours after commissioning ... read more


New Publications by GIM Experts (March 15, 2018)
Our GIM research experts regularly publish articles and give interviews on different subjects. Last month was no exception: In the current issue of Research&Results, Senior Consultant Dr. Sigrid Schmid and Corporate Director Dr. Jörg Munkes characterize the Generation Z and explain ... read more


The Extension of the Battle Zone: GIM Typology Presented to South Tyrol Gardeners (March 9, 2018)
At the annual general meeting of the South Tyrol Gardeners Association on February 22nd in Brixen, our GIM Home & Technology experts Benjamin Dennig and Sebastian Klein have presented the results of the study “Extension of the Battle Zone“. The typology identifies different gardener types. The research … read more

GIM Study for Heidelberg Music Festival “HDF”: City Benefits from the Event (March 7, 2018)
On behalf of the music festival “Heidelberger Frühling” (HDF), GIM has conducted a study about the economic impact of the festival on the city of Heidelberg. The results of the study reveal a significant positive economic impact of the event on the region, particularly in the areas of tourism, gastronomy and … read more


Job Satisfaction Study: GIM Suisse researches for XING
The Swiss GIM branch GIM Suisse AG has conducted a representative study for Xing, the online platform for business networking, on the satisfaction of Swiss employees. One of the core results of the study: despite the fact that many Swiss citizens are satisfied with their current employment, a large share of … read more


Reports about Oxfam
Since last week, Der Spiegel and SPIEGEL ONLINE have been reporting about outrageous incidents involving the charitable organization Oxfam. In the year 2011, helpers responsible for Oxfam employees in Haiti have allegedly coerced local employees to provide them with women for parties, including ... read more


We believe in reputable market research!
In response to the Spiegel Online report

Like many other players in our sector, we were surprised and shocked to read the Spiegel Online report about the manipulation and fraudulent practices taking place in our industry. We take these revelations very seriously indeed. We are also well aware that this news has shattered people’s confidence in ... read more


How does a couch find its way into a German living room? 
Customer journey for furniture purchases at imm in Cologne

Everyone who’s ever had the intention to buy a designer couch, an antique wardrobe or a decorative accessory with a 300€ price tag knows: buying furniture is equally a matter of logical decisions as much as emotional decisions. But just what exactly does the process of buying furniture look like?  read more