Speech by Dr. Tomas Jerković about image research at the University of Hohenheim

On April 19, Dr. Tomas Jerković will held a speech at the University of Hohenheim. The event will be hosted by the renowned Institute of Communication Science (Prof. Dr. phil. Jens Vogelgesang).

The core topic of the knowledge exchange is “The meaning of image research in the scope of brand analyses”. Among other topics, the GIM research director will explain the methodological and analytical aspects of image research as well as different GIM-specific approaches.

The GIM expert will mainly focus on one specific case study in order to illustrate qualitative methods of image research to the audience.

The speech underlines the tradition of GIM’s close exchange with related scientific fields of research.

Click here to visit the Website of the University of Hohenheim.