GIM Suisse Greatly Represented at Research Summit Switzerland
On April 26th, the Swiss market research industry’s biannual event, the Research Summit Switzerland, will take place in Lucerne. GIM’s subsidiary, GIM Suisse, will be greatly represented at the event in 3 different ways.
Firstly, as president of the Swiss Market Research Association, Susan Shaw, Managing Director of GIM Suisse, will present most of the event. Secondly, GIM Suisse Senior Research Manager Dr. Mirjam Hauser will give one of the two keynote speeches. Apart from that, GIM Suisse is also one of the five main sponsors of the summit.
The event takes place biannually and will celebrate its 10th anniversary this year. This time, the summit’s motto will be “The magic of science – with relevant insights to brand success” and the event will focus on some of the industry’s core trends – from “Big Data” to Customer Journey, brand management and communication.
In her keynote speech, Dr. Mirjam Hauser will talk about selected aspects of GIM’s large-scale future and value study Future 2030). The study deals with consumers’ future value orientations and the resulting implications for brand management in different core industries. Part of the study is planned to be published in July 2016.