GIM presents Value Radar at Qual360 Europe Conference in Berlin
In mid February, the “Qual360 Europe” International Conference will take place in Berlin. For two days, top-ranking speakers will talk about the latest highlights in qualitative research.
GIM is not only one of the event’s sponsors but will also contribute a speech to the programme. Dr. Hannes Fernow (GIM Berlin) will present GIM’s Future and Value Study which has been in the making since autumn 2015. In his speech titled “GIM Value Radar – The Key to Enhanced Brand Navigation”, the GIM expert for societal change will provide an insight into the study’s “work in progress”.
The Qual360 Conference will take place on February 16 and 17 in Berlin and will be hosted by the Singapur-based Merlien Institute, a company specialised in organising market and innovation research events.
The “Value Radar” (working title) is a multi-method future study (including a Delphi approach) that aims at portraying scenarios for future living worlds and value attitudes from which we will be able to deduct industry- and brand-related consumer needs. The study has currently reached the field phase. Once finished, it will reveal in how far brands are fit for the future and present recommended actions for sustainable and value-based brand management.
If you want to know more about the Qual360 Europe conference, please click here