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Tracking studies measure the pulse of brands and companies. They are therefore a central control instrument for brand and company management.

Based on our five key success factors, Trackings@GIM delivers genuine benefits for our clients by providing tracking studies that are ideally tailored to corporate needs and optimized for the long term.

Five Factors of Success for Tracking Studies

Methodical Expertise: conduct tracking studies in a stable manner and at the same time ensure future viability.

To measure only the real effect or "the signal" and to exclude or at least know about interfering variables is one of the central challenges of tracking studies.

This is impossible without methodical expertise and experience!

A tracking project manager has to think several steps ahead. Any change, no matter how minor, can have an influence on the results and thus jeopardize the time series. Recognizing and considering the consequences of changes is therefore one of the key competencies of our project managers.

Excellent methodological education forms the basis at GIM. This is enriched by many years of experience with tracking studies.

The result: the expertise that is needed to design and develop tracking projects, and not just to manage them.

Industry Expertise: Knowing markets and understanding target groups.

Our in-depth understanding of the industry enables us to ask you the right questions, translate them into consumer language for the survey and interpret the results in the right context.

This increases the relevance of the results for your company!

Mere product or service knowledge within a market is not enough: International tracking in particular requires knowledge of local market and special target group characteristics.

In addition to deep product and service expertise, we also offer "cultural brokerage": mediation and transfer consulting based on culturally sensitive, comparative interpretation.

Technological competence: From data collection to visualization.

Simply collecting data is not sufficient for tracking studies anymore.

Technological competence is essential for the consolidation, evaluation and presentation of data and results. The merging of data is becoming increasingly important, as findings from other data sources are increasingly being integrated into reporting.

Visualization skills are needed so that tracking data can have an effect: The presentation of results must be tailored to you and your company. The presentation can range from dashboard solutions and automatically generated reports to dynamic pivot tabulation.

Our in-house data engineers consolidate and process the data. Our software developers create customized dashboard and BI solutions for you. In addition, we also use dashboard solutions available on the market. 

Professional team: It all depends on the people.

Tracking means long-term and close cooperation. Competence, knowledge and expertise are necessary requirements for a successful study. However, the trusting cooperation between our clients and us is also decisive.

It is therefore important that the relationship between the partners is harmonious and that communication is always open and honest. That's why we encourage and offer maximum transparency. This is the only way to grow the trust between people that is necessary for trusting the data and the results. 

Quality: The basis for the success of tracking.

Tracking does not forgive mistakes! Even the smallest error, for example in questionnaire programming, translation, sampling or data preparation, can have a negative impact on the results. This change can become visible in the time series.

There is only one way to prevent this: by ensuring maximum quality at every step of the project.

  • Creation and translation of questionnaires

  • questionnaire programming

  • Continuity and representativeness in the sampling process

  • Data collection and data quality control

  • Data management, evaluation, visualization and interpretation

We achieve the acknowledged high quality of our work through a proven and continuously developed package of measures. Its fundamental points are a consistent four-eye principle, the automation of processes, strict test criteria and high quality standards as part of the employee DNA.

GIM tracking studies: The portfolio at a glance.



Survey Methods

  • CAWI (recruited online and offline)
  • CAPI
  • CATI
  • Mixed Methods

Recruiting Methods

  • Online Access Panel
  • Social Media
  • Adress Databases
  • Offline Recruitment
  • Mixed Methods


  • Modern and flexible survey technologies
  • Auto Charting
  • Auto Coding
  • Auto Cleaning
  • Interactive pivot tabulations
  • Efficiency increase through pptx Add-Ins
  • Available on the market and individually programmed dashboard solutions

Target Groups / Industries

B2C & B2B Target Groups 


  • Automotive (passenger cars and commercial)
  • Mobility
  • Capital Goods
  • Financial and Insurance Services
  • Media
  • Food Products
  • Logistics

International Coverage

  • Europe
  • North America
  • Central and South America
  • Asia (incl. Australia)
  • Africa

External Data Sources

  • Social Media Monitoring
  • Google Analytics 
  • CRM Daten
  • DMP1 
  • Internal Customer Data Sources
  • Cookie Tracking

Also interesting:


Dr. Jörg Munkes


Andrea Knorn


Caroline Paschvoß