Welcome to GIM Gesellschaft für Innovative Marktforschung!
We are one of the leading market research institutes in Germany and have been operating as a full-service institute since 1987. We carry out qualitative and quantitative research within Germany and throughout the world.

On the following pages you will find information on our research profile and our institutes in Heidelberg, Berlin, Lyon, Moscow and Zürich.

• „Vision 2017“ – Big Future Study Released Now

  During 2007, the two authors Kerstin Ullrich and Christian Wenger examined the value development in Germany and six further countries. The results have now been published in the book “Vision 2017 – Was Menschen morgen bewegt“.
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• We are Digital Signage

  In cooperation with Publicis and Mood Media, GIM creates Digital Signage solutions  more »
   

• GIM speech at ESOMAR Automotive-Conference 2008 in Lausanne

  This year, GIM participated in the biannual ESOMAR Automotive Conference preceding the Geneva Automobile Show. GIM contributed a well-received paper on the chances and possibilities of ethnographic automotive market research: “Grasping the moment of truth - ethnographic insights for new product development".
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• New target group series: consumers with immigrant background

  In cooperation with GIM, the W&V Media magazine will soon publish its new series of articles about the value orientation and consumption behaviour of target groups with immigrant background.
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• POPAI Digital Signage Reference Guide

  GIM will soon publish the POPAI Digital Signage Reference Guide, a compendium on the status quo and the future potential of one of the most dynamic communication tools at the POS.
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• GIM again Germany’s No. 1 qualitative research institute

  In 2007, GIM notably strengthened its position on the market. The company now belongs to the largest independent full-service-institutes in Germany.
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