Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the leading independent market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, Russia, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

• 

  GIM POS analyses shopper behaviour using innovative techniques

  What paths do customers take through the store and where do they stop? Which customers can be reached by secondary placement? In what areas of the supermarket can you reach the most customers? GIM shopper researchers and vis-á-pix are tackling these questions.  more »
   
• 

  8th ECR Conference in Hamburg: GIM presents first results of the “Delphi 2017” study

  What moves people today, and what will move them tomorrow? First results of the current Delphi study conducted in Germany, France, Italy, Spain, Russia and in the USA on the occasion of GIM’s 20th anniversary.  more »
   
• 

  The NIVEA study “Beauty is...” has been awarded “Study of the Week”

  The worldwide study “Women and Beauty Research 2007” initiated by Beiersdorf and conducted by GIM has been awarded “Study of the Week” by the magazines “media & marketing” and “Werben & Verkaufen”.  more »
   
• 

  Ethnographic insights for product development

  Video-based ethnography reveals the true strengths and weaknesses of cars and portrays drivers using the car in their own environment.
    more »