deutsch   |   english
SERVICES
Understanding consumers. With our methods and modules we do research for your success. more »
COMPANY
We've been working as a full-service market research institute since 1987. more »
CONTACT
Contact our branches directly
GIM ESOMAR membership:
we abide by the ICC/ESOMAR International Code on Market and Social Research


Welcome to GIM

Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the top ten market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, Russia, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

News

<<<   .1.2.3.4   >>>

  • Kids_Cars_Kinderauto

    Kids & Cars – small customers, big potential

    Tanja Herbst, expert for kids research at GIM and Ralf Opalka manager for product communications and PR at Mercedes-Benz Accessoires speak about kids research in the automotive industry. more »
     
  • Logo_POPAIStudie_Buch

    Now available: POPAI Digital Signage study at a reduced price

    GIM's study “Digital Signage. The global study. Opportunities and risks.” that was conducted together with POPAI, the Global Association for Marketing at-Retail, can now be ordered at a reduced price.

    more »
     

  • Close-by worldwide: GIM Suisse is now FocusVision studio!

    GIM Suisse is improving its technical service for international projects by providing now FocusVision. more »
     
  • Mobility

    Future of Mobility – Flexibility instead of size and horsepower

    Dr. Kerstin Ullrich discusses the future of mobility together with other trend experts in W&V.

     

    more »
     
  • Agriculture

    GIM Agriculture: New Research Focus at GIM

    GIM is further expanding its portfolio by including the research focus Agricultural Market Research. GIM’s current target group study reveals the self-concept of the target group „farmers“ and ways of addressing them as a target group.

    more »
     
  • Läufer

    GIM relies on MAXQDA

    With the help of the qualitative analysis tool MAXQDA, Jana Lippmann, market researcher at GIM, presents a qualitative typology of leisure-time sportsmen, bringing up some exciting motives and attitudes. more »
     
<<<   .1.2.3.4   >>>
Branches
Headquarters Heidelberg
to Website »
GIM Berlin
to Website »
GIM France
to Website »
GIM Russia
to Website »
GIM Suisse
to Website »
Publications & Events

Publications
All GIM publications at a glance »

POPAI Digital Signage Reference Guide
International study of global markets for Digital Signage at POS/ POI
order study »

"Vision 2017 - Was Menschen morgen bewegt"
Development of values for the forthcoming 10 years
information and order here »

GIM Update
GIM Update provides you with information about our current research. It is free and can be cancelled anytime. 
Request GIM Update »
GIM Update archive
Click here to find the previous GIM Updates: 
GIM Update archive »
Newsfeed
GIM offers its news as
RSS-Feed:

subscribe here