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Welcome to GIM

Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the leading independent market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, Russia, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

News

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  • The NIVEA study “Beauty is...” has been awarded “Study of the Week”

    The worldwide study “Women and Beauty Research 2007” initiated by Beiersdorf and conducted by GIM has been awarded “Study of the Week” by the magazines “media & marketing” and “Werben & Verkaufen”.  more »
     

  • Ethnographic insights for product development

    Video-based ethnography reveals the true strengths and weaknesses of cars and portrays drivers using the car in their own environment.
      more »
     

  • 7Dairy products on the increase in Asia

    In Asia, dairy products are considered to be particularly healthy and to be an expression of sophisticated Western lifestyle.

     

      more »
     

  • 7GIM Study “Pharmaceutical Brands in 2007: Between ‘Walmartization and Luxury Goods“

    A qualitative basic study conducted by the competence center GIM Pharma casts light on physicians’ brand prescription behavior in the context of the health reform.  more »
     
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Branches
Headquarters Heidelberg
to Website »
GIM Berlin
to Website »
GIM France
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GIM Russia
to Website »
GIM Suisse
to Website »
Publications
POPAI Digital Signage Reference Guide
International study of global markets for Digital Signage at POS/ POI
order study »

"Vision 2017 - Was Menschen morgen bewegt"
Development of values for the forthcoming 10 years
information and order here »
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