Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the top ten market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, Russia, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

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  Qualitative Online Research – GIM at the General Online Research (GOR) conference

  Making friends on facebook or doing a shopping trip on the internet – for the majority of today’s population leisure time means media time. more »
   
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  Future Consumer Trends – GIM Trend expert at the 2nd Handelsblatt conference

  GIM trend researcher Dr. Kerstin Ullrich talks about future purchase behaviour at ‘Customer 2009’, the 2nd annual conference of the newspaper Handelsblatt on March 24 and 25 in Düsseldorf more »
   
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  Digital Signage - Trends and Potentials for Communication at the Point of Sale

  POS-expert will talk about the future of digital signage in Germany at the annual trade advertising congress on March 24 and 25 in Wiesbaden. 
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  Cosmetics in times of crisis – GIM at 5th EUROFORUM annual cosmetics conference in Cologne

  On March 5th one of GIMs trend researchers will talk about the LOHAS-trend in the cosmetics industry.

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  February: GIM on Euroforum conferences "Kidsworld" and "Jugendwelten" in Berlin

  From February 24th to 26th GIM will present the newest research results on today’s and tomorrow’s young consumers on the EUROFORUM conferences “Kidsworld” and “Jugendwelten”. more »
   
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  TV interview with GIM expert about consumers' shopping behaviour

  Why do we buy what we buy? Dr. Gerhard Keim, expert for FMCG market research answers this and other questions regarding our daily purchase behaviour in the scope of a tv programme on SWR.
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