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Welcome to GIM

Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the top ten market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

News

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  • Mobility

    Future of mobility – flexibility instead of size and horsepower

    Dr. Kerstin Ullrich discusses the future of mobility together with other trend experts in W&V.

     

    more »
     
  • Agriculture

    GIM Agriculture: new research focus at GIM

    GIM is further expanding its portfolio by including the research focus Agricultural Market Research. GIM’s current target group study reveals the self-concept of the target group „farmers“ and ways of addressing them as a target group.

    more »
     
  • Läufer

    GIM relies on MAXQDA

    With the help of the qualitative analysis tool MAXQDA, Jana Lippmann, market researcher at GIM, presents a qualitative typology of leisure-time sportsmen, bringing up some exciting motives and attitudes. more »
     
  • Brot_und_Sinne_Logo

    “The future of pastries” - Puratos symposium, June 3 and 4, St Vith, Belgium

    During the last decades the bakery industry has undergone fundamental changes. GIM market researchers Hanna Knorr and Manuela Geier talk about “The generation 50+ and the metamorphosis of the menu”. more »
     

  • Interview with GIM FMCG expert on „SWR 2 Forum“

    “Everything must go – Why hypermarkets are a dead duck” – Dr. Gerhard Keim, division manager at GIM, will talk about this topic on April 24 on radio SWR 2. more »
     
  • BVM_Logo

    “Understanding the homo digitalis“ – GIM at the BVM symposium on April 21 in Frankfurt

    In order to understand the ‘homo digitalis’ qualitative research is challenged to use the world wide web and benefit from its interactivity. Mohini Krischke-Ramaswamy, online expert at GIM, presents one facet of how GIM is implementing qualitative research online. more »
     
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Branches
Headquarters Heidelberg
to Website »
GIM Berlin
to Website »
GIM France
to Website »
GIM Suisse
to Website »
Publications & Events

Publications
All GIM publications at a glance »

POPAI Digital Signage Reference Guide
International study of global markets for Digital Signage at POS/ POI
order study »

"Vision 2017 - Was Menschen morgen bewegt"
Development of values for the forthcoming 10 years
information and order here »

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