Publications
- For articles in German please click here.
2009
- Sept 09 | 'West meets East: Market Research in Asia' in planung & analyse market research 2009
An internal study about market research in Asia, which was already successfully presented at the ESOMAR conference in Beijing.
"West meats East: Market Research in Asia" (EN) - April 09 | 'East meets West' at ESOMAR Asia Pacific Conference (APAC), Beijing To what extent do assumed differences between ‘East’ and ‘West’ matter in market research? Please download the full ESOMAR paper "East meets West. Bringing two perspectives together" (EN)
2008
- Sept 08 | 'Crossing the Frontier' at ESOMAR World Congress 2008, Montreal
The fusion of research, consulting and creativity.
"Crossing the Frontier" (EN) - March 08 | 'Grasping the Moment of Truth' at ESOMAR Automotive 2008, Lausanne
Ethnographic insights for automotiv NPD
"Grasping the Moment of Truth" (EN) - Feb 08 | 'A Matter of Belief' at ESOMAR Healthcare 2008, Rome
About how RTBs can make a difference in efficient healthcare branding.
"A Matter of Belief" (EN) 2007
2007 | New Horizons for Marketing in Russia in planung & analyse market research
Rising values and lifestyle patterns in Russia open up new horizons for marketing2006
2006 | ESOMAR Paper: Ethnographic Approach to Consumer Receptivity
Inquiring into processes of media receptivity in the face of consumers' increasingly unpredictable media usage pattern.2005
2005 | 'Ethnic Identity of German Turks and TV consumption behavior' in planung & analyse (Market Research 2005)
Latent Class Analysis as a segmentation tool in modern market research.
"Ethnic Identity of German Turks and TV consumption behavior" (EN)
Press Contact
You are interested in one of our articles? Please contact:
Lena Gralki
Tel: +49 (0)30 / 24 00 09 22
E-Mail: l.gralki@g-i-m.com
