Tourism

Qualitative research on tourism is also part of the GIM portfolio. We conduct research for travel agents, tour operators and airlines on an international level. We offer tailor-made study designs for any kind of question.

Our research competences comprise: 

• More profound understanding to the target groups 
• Meet Your Consumer / observing / accompanying consumers during the process of informing and booking (for example through diaries) 
• Brand analysis and brand positioning 
• Communication tests / concept tests 
• Test of catalogue- and online appearance 
• Product range test / portfolio test 
• Future development & trend research 
• Potential analyses 
• Desktop research