Textile & Fashion

Qualitative research on fashion has been an inherent part of the GIM portfolio for years. Due to the demand we have so far conducted fashion research on a national level but we are looking forward to broaden this field on an international scale. Fashion directly correlates with the sector of beauty & attractivity which is one of GIMs major and long standing fields of expertise also on an international level. We offer tailor-made individual study designs for any kind of research question.

Our research competences comprise:

• More profound understanding to the target groups  / baseline studies 
• Meet Your Consumer & Bringing Consumer to Life 
• Brand analysis and brand positioning 
• Communication tests / test of appearance of catalogue 
• Expectations towards product line and product line tests 
• Future development & trend research 
• Potential analyses 
• Desktop research 
• In-store research

Fashion and fashion trends always have to be seen against the background of the specific cultures and the sociological developments. Trust in GIM’s profound knowledge and competence regarding the culture-specific attitudes towards outer appearance that drive women’s and men’s behaviour.