News

At trendforum 2009 on December 1st and 2nd, Dr. Christian Wenger, GIM’s expert in trend and innovation research will talk about “Trends for Brands“ and the role of trend management as brand management tool (Tuesday, December 1st, 2.00pm – 3.45pm).

In his presentation, Christian Wenger will discuss the challenges and benefits that cultural change and social variety present for brand management. “A trend-oriented brand management is a strategic necessity and crucial for the success of every company“, Mr. Wenger says. He reckons that for this purpose well-founded and profound knowledge of the correlation between consumers and brands is an important basis.

In addition, Christian Wenger will present the “trend pyramid“, a new approach to multi-level analyses of trends developed by GIM. It allows for a differentiated capitalisation of trends in the context of marketing and brand management.

The trendforum 2009 will take place at the BMW Welt in Munich and again, top representatives of national and international companies will meet futurologists, trend experts and top innovators. On December 1st and 2nd, experts discuss the topic of “Thinking the Unthinkable“, and give insights into their innovative techniques, products and solutions.

For further information about GIM’s trend research please visit GIM argo or contact the GIM trend researchers Dr. Christian Wenger or Dr. Kerstin Ullrich.
Get the complete program of the congress and information about the registration at http://www.trendforum.info/