News

GIM at Research & Results 2009

It was a pleasure for us to meet so many well-known and new faces at our stand and the GIM workshops at the Research & Results Fair 2009.

If you did not have the opportunity to visit our workshops, we will be glad to send you the workshop presentations on request. The following topics are available:

• 360° online research: International co-creation regarding Feet & Beauty
  Are our feet a new erotic spot?! In a co-creative online study, GIM researched insights and trends regarding the topic ‘The beauty of feet’: In an online community with lead users from three different countries, observation of the living world and U & A in an online diary with mobile video, text message log; discussion and evaluation in the idea-gallery, in forums and chats. Output: Authentic insights and concrete innovation ideas. Because feet deserve being looked at from all sides!
  Please contact Dr Mohini Krischke-Ramaswamy (m.krischke-ramaswamy@g-i-m.com) or Hanna Knorr (h.knorr@g-i-m.com)
    
• Is man looking for a brand? The gay consumer in Germany
  Sensualist with purchasing power is looking for premium quality brand – is that the portrait of the gay consumer in Germany? It is certainly worth looking more into. In a nation-wide qualitative and quantitative study, GIM and the TV station TIMM studied lifestyle, consumption pattern and media usage of a target group that is looking for normalcy, that has an extensive social life, that lives in the here and now and that lays great emphasis on quality. The study shows why it is worth looking at this target group more closely.
  Please contact Christian Wenger (c.wenger@g-i-m.com)
  
  
• Concept development of the new generation: From word to image
  Again and again respondents have something in mind, but then have problems putting those thoughts into words. Input for the development of communication remains vague and generic. How could you still be successful at generating ideas and images precisely and to fill them with life? Based on the GIM method “Body In-Sights”, developed for the health sector, GIM presents a verbal-visual method combination in an interactive workshop that provides plenty of input for writing insights, benefits and RTBs.
  Please contact Patricia Blau (p.blau@g-i-m.com)

We would also be happy to present to you at your facilities our research portfolio tailored to your company.

Learn for example more about GIM B2B research and about our new segmentation tool for B2B market research MMD (Multi-Dimensional Model of Decision-Making).
Please contact Marc Arnold (m.arnold@g-i-m.com) or Björn Huber (b.huber@g-i-m.com)