GIM Creative

Creative methods - a new perspective

In addition to conventional methods of market research, we also rely on creative methods. We don’t just work with words and sentences, but also with non-verbal sign and symbol systems such as collages and sketches. To supplement rational thought, we also rely on role-play and imaginative exercises.

A special method involves the so-called 'perceptual walk'. These accompanied 'shopping tours' provide authentic insights into consumer behaviour that are more reliable than those from any laboratory study.

We also use 'mind mapping', acoustic experiments and creative self-portraits to obtain extensive insights that allow for a comprehensive understanding of consumer behavior. 

We're not just interested in consumers' verbal comments, but also in the ideas and images in their minds.