Food & Beverages

B2C and B2B qualitative and quantitative research

We conduct research for manufacturers and brand managers of globally active concerns, but also for regional suppliers. Our research is both qualitative and quantitative, national and international. We offer tailor-made study designs for B2C and B2B.

Our research competencies include:

• Basic research and target group analyses 
• Brand core analyses and brand positioning 
• Consumer understanding and consumer insights 
• Name and concept tests 
• Communication development and communication tests 
• Product development and product tests 
• In-home usage 
• Concept development and testing  
• Pack tests and pack optimisation 
• Taste tests
• Trend research on the food sector by GIM argo

Do you want a precise analysis of relevant insights and benefits? Or are you furthermore interested in how your foods are really used by consumers in their homes, as opposed to how product developers intended them to be used? Or do you want to know which products stand next to yours in the consumer's larder?  You can learn this and a lot more besides from us, preferably via a video cut from GIM Vision.