Mobility & Transport

Qualitative research on mobility and transport

We possess long-standing experience conducting qualitative customer research on air passenger transport and rail traffic. One important focus in this field is our research on service offers for passenger transport, in particular the surveying of basic and premium customers.

Our research topics include:

• Basic research on air passenger transport
• Basic research on rail traffic
• Surveying of experts on ground processes for air traffic
• Brainstorming workshops with (air) passengers on the subject of service
• Target group analyses
• Ethno marketing
• Product tests and optimisation
• Concept tests
• Facility tests
• Mailing tests