Research Solutions Along the Whole Value Chain

Our portfolio includes research approaches and products that cover the entire value chain. These modules and products allow for tailor-made solutions leading to an understanding of target groups, the generation of insights, the development and testing of products, brand and communication concepts, and continous testing of the marketing mix. Furthermore, we offer a comprehensive set of instruments for exploring consumer behaviour at the Point of Sale.



Selected methods for the different phases of the value change – on request we design individual solutions tailored to your needs:

Markets
Basic research regarding specific markets and categories

Target Groups
Insight generation, segmentations, usage & attitudes, sociocultural lifestyles and consumptions styles, specific target groups (for example children, youth, young adults, housewives/men, 50+, decision-takers, immigrants etc.)

Concepts
Insight generation, concept development, concept tests (qual and quant), concept optimization

Brands
Brand core analysis, positioning, value research, feedback research brands-target groups, brand identity, CI/CD, brand development, image check and -tracking

Products
Product development, usage & attitudes, product evaluation and optimization, package tests, total offer, handling and usability

Communication
Development and testing of communication strategies and concrete communication ideas. (advertising, direct marketing etc.), advertising research (development and testing of advertisements, for example treatment, storyboard, tvc, print ads etc.), advertisement tracking

Trade
Shopper, POS, Signage/Digital Signage