IT & Software

IT Research: Focus on user and decider – not on technology

We conduct research on the usage behaviour and the decision bases of private end customers and professional end customers, IT administrators and professional decision-takers for IT investments. Our most commonly used methods are one-on-one explorations and mini group discussions in the qualitative field and online and telephone surveys in the quantitative field.

We do research on the following fields:

• Software 
• Business software 
• Office applications 
• Communication software 
• Internet appearances 
• Supplier-sites 
• eCommerce-platforms 
• Internet services 
• Hardware 
• IT-based services

Our research competences comprise: 

• Generation of ideas / innovation workshops 
• Consumer Understanding (for example of how users/deciders perceive their own role) 
• Generation of insights
• Product development and product tests 
• In-home and in-office usage 
• Concept development and concept tests
• Communication development and communication tests
• User segmentation

The common view is „Regarding IT you don’t need market research - good technology is the only thing you need“. For good reasons, Global Players act differently and do not only research on technological solutions but also on the users’ needs. After all, the use of software and hardware reflects internal processes in companies and private behavioural patterns. Researching on the consumers and their usage behaviour is very valuable. We turn these processes and patterns into product and communication concepts.