Health Care

Health Care B2B and B2C

In the field of pharmaceuticals and health care we have experience of national and international research, above all on the qualitative side. We conduct B2B research with doctors, staff from doctors' surgeries, pharmacists, medical representatives and scientific experts, as well as B2C with patients and consumers.

Our research competencies cover:

• Fundamental studies,  understanding the target groups
• Brand core studies and image analysis
• Brand and product positioning  
• Product development and product tests
• Concept development and concept tests
• Communication development and communication tests
• Analysis of potential