Household products

Research into household products, be they new or 'tried and tested'

We possess many years' experiences of research, both national and international, in the area of household products. This research is quantitative as well as qualitative. For the area of low involvement products, we additionally offer special creative procedures plus the combination of ethnographic and quantitative data collection methods.

We research into:

• Cleaning agents
• Detergents
• Cleaning equipment
• Air fresheners
• Office and household articles

Our research competencies include

• Idea generation / innovation workshops
• Consumer understanding and insights
• Brand positioning
• Product developement and products tests
• In-home usage
• Concept development and concept tests
• Pack tests and optimization
• Communication development and communication tests
• POS: shelf performance, line-up, shopping behaviour

Consumer behaviour in the household derives from a complex system of orientation and action patterns. Here, for example, one finds notions of hygiene and order combined with family life worlds and family domestic environments. GIM offers a comprehensive tool for the holistic research of this set of topics.