GIM Tradeshow- & Event Research

Qualitative Insights for Ideal Tradeshow- and Event Management

You need more than numbers to be able to successfully plan and manage competitive tradeshows and cultural events!
With our creative methods we provide you with qualitative insights instead of mere quantities. Our tailor-made studies help you making your events more attractive to visitors and sponsors.
 
In the field of tradeshow research
... we offer qualitative tools for finding out 

• how your tradeshow can become a great experience for the visitors.  
• what you can do to make exhibitors and visitors loyal to your tradeshow in the long term.

Based on your researches, we give advice on

• how you can broaden your tradeshow portfolio in the long term or how to add new highlights.

In the field of event- and sponsoring research
... we offer imaginative tools for event managers to find out 

• how to enlist sponsors for your cultural event 
• how to better understand the needs and decision criteria of potential sponsors and how to tailor your portfolio to these needs.

...we offer creative and consumer-oriented tools for sponsors to find out 

• what kind of sponsoring (what context, which measures) fits to your brand and advances your brand. 
• which events are relevant for your target group.

The GIM Event- and Sponsoring Research-team consists of skilled musicologists and dramatics-graduates with profound knowledge of and contacts to the music and cultural scene.