GIM Comm

Qualitative Perception Analysis for TV Communication

TV commercials are perceived, comprehended and assessed individually. GIM Comm checks TV communication via multilevel explorative in-depth interviews.

GIM Comm reconstructs the individual process of perception and understanding of TV communication and provides valid individual assessments free of distortions caused by group dynamics and social desirability.

GIM Comm enables optimisations with regard to detailed implementation as well as the overarching level of content and can be applied to all stages of finalisation: storyboard, animatic, TV commercial.