GIM Berlin - Understanding the Urban Consumer

In the Heart of Germany's Capital

Since 2001, GIM has also been present in Berlin – in the heart of Berlin's government district. The special tasks of GIM Berlin in the beginning involved researching the urban consumer in one of the most dynamic cities in Europe.

GIM Berlin has since grown and now operates successfully as a full-service provider using established standard methods in all categories – qualitative as well as quantitative.

Over the years, our research topics have steadily broadened, which means that two of our key tasks are the on-going development of methods and the enhancement of our category expertise.

Our young team can thus offer competence in ethnography, psychology and economic science. With a view to scientific synergies, we cultivate an exchange with the UdK Berlin (University of Arts) and with the Institute of European Ethnology affiliated to Berlin's Humboldt University.

Besides our core business, our location in the capital city also makes us predestined to the following fields of research:

• East German markets
• Ethnic marketing (Turkish and former CIS target groups)
• Youth and style development
• Media research
• Political research
• Urban research