Energy

Research for Energy Suppliers: Challenges in a dynamic market in the focus of a public discussion

GIM has long-standing experience in the field of energy suppliers. Since many years, our customers are both, small local suppliers as well as large national suppliers.  We conduct quantitative and qualitative research with diverse target groups from handicraftsmen to opinion leaders to mayors.

Our researches include:

• Price and tariff models 
• Communication measures during all development stages 
• Motives and barriers of potential and actual supplier changes 
• Optimization of price adaption letters 
• Test and optimization of customer magazines and newsletters 
• Test and optimization of company websites 
• Desires and expectations of institutional customers like cities and towns or wholesalers.

Our research competences comprise: 

• Generation of ideas / Innovation workshops
• Consumer Understanding and Insights 
• Brand positionings 
• Product development and product tests 
• Concept development and concept tests 
• Communication development and communication tests

The energy supplier market currently faces great challenges:
The liberalisation has more and more gotten to the consumer and the willingness to change is evergrowing, new concepts in the field of brand communication, customer loyalty and customer acquisition become more and more important for the existence on the market. To support and accompany you when tackling these challenges GIM offers a broad range of instruments to holistically research these topics.