Industries in Focus - B2C and B2B

GIM can draw on market research expertise in numerous industries and on different product categories. Thanks to this diversity, we are familiar with all facets of consumer behaviour and can thus offer an industry-specific consumer profile that takes the wider market context into account. This means that each industry can directly benefit from our broad range of research activities. GIM conducts studies in the areas of FMCG, services and capital goods.

Apart from the established domains of market research, such as B2C and B2B, we also offer B2E studies, for example on workforce acceptance of organisational restructuring measures or on internal communication and organisational structures.

GIM's clients include national and international market leaders of their respective industries. They trust in our expertise, reliability and quality as well as our service orientation.