Our mission is innovation

Founded in Heidelberg in 1987, GIM has become one of the top ten market research institutes in Germany and is one of the leading full-service institutes with a qualitative focus (context 2009).

The GIM headquarter is based in Heidelberg and we have branches in Berlin, Zürich and Lyon. Our trend research and innovation management department GIM argo is also based in Heidelberg. We focus on qualitative and increasingly also on quantitative research.

Acting to increasing market complexity, globalisation and individualisation, GIM constantly develops new methods and perspectives for a better understanding of consumers, their motives and consumption patterns as well as changes in the market. After all, successful decisions in today's markets depend on just such an understanding. That is why GIM stands for transdisciplinary, customised research.