Telecommunications

Qualitative und quantitative telecommunications research

When it comes to telecommunications, we have many years' research experience, both in landline and mobile communication. We conduct B2C and B2E (Business to Employer) research, qualitative and quantitative research, national und international surveys.

Some of the areas covered by our research are

• innovational products 
• generation of ideas and extension of portfolios 
• tariff models   
• billing design   
• added value offers  
• services when moving house  
• performance features  
• website design 
• new target groups

Our research competencies cover:

• basic research  
• consumer understanding and insights 
• ethnological target group research 
• usability tests 
• store concepts     
• product tests 
• communication testing  
• personnel surveys (B2E)

Have you always wanted to know how your product can set itself apart from the competition without having to rely on the small print? Or how the consumer uses your product in daily life and why? In that case GIM Ethno is just for you.