Beauty care

Qualitative and Quantitative Research

When it comes to beauty care and cosmetics, we are able to draw on many years' experience, both on the qualitative and quantitative side. We undertake research on a national and international scale, offering studio and real-life surveys in which men and women are interviewed.

Our research competencies cover:

• Consumer understanding and insights 
• Product development and product tests
• Concept development and concept tests
• Communication, ranging from the generation of ideas down to optimisation of adverts
• Brand positioning, development and relaunching
• POS: shelf performance, line-up, shopping behaviour

GIM's experience of research in the personal hygiene and beauty sectors is primarily of an international, culturally comparative nature. Our analyses and interpretations are based on a well-founded background knowledge of culture-specific attitudes and routines surrounding care and cosmetics. One example of this is the study "Decorative cosmetics among men in Spain, Germany and Russia".