Transport & Logistics

Qualitative mobility and logistics research 

In the sphere of mobility and logistics, we possess experience of qualitative research in the areas of passenger transport and freight transport especially in research on basic and premium customers. One important focus in this field is our research on service offers for passenger transport, in particular the surveying of basic and premium customers.

Our research topics include:

• Basic research on air passenger transport
• Basic research on rail traffic
• Surveying of experts on ground processes for air traffic
• Brainstorming workshops with (air) passengers on the subject of service 
• Target group analyses
• Ethno marketing
• Product tests and optimisation
• Concept tests
• Facility tests
• Mailing tests