Media

Media research from print to online

In the media sector we have many years' experience of qualitative media research in the fields of radio, television, print and online media. Among our clients are public service broadcasting associations, private and pay-TV companies and cable providers.

Our research competencies cover:

• basic research on media usage behaviour of all age groups  
• basic research on digital TV 
• basic research on diverse user groups 
• cross-media usage 
• brand analyses of media brands 
• testing of programmes  
• testing of formats  
• testing of presenters  
• brand stretching (e.g. testing of new programme formats) 
• testing of layout and editorial content

Our experience of the various media guarantees the holistic understanding required to tackle the increasing convergence of today's media environment.