GIM Suisse - Local Insights for Global Success

GIM Suisse provides you with authentic consumer insights through qualitative research - within Switzerland and internationally. We are a part of the GIM Network and are able to offer a broad portfolio of research modules, consistent quality management, and the international experience that comes from collaboration with international partners around the world.

At our Zürich branch, we deal with local and global research questions such as the exploration of consumer culture and consumer needs, as well as looking at the development of new product ideas and concepts. 

When it comes to data collection, we apply psychological, sociological and ethnographic methods. The trademark of our analyses and consultancy services is a rich knowledge of product categories and culture-sensitive interpretation (Cultural Brokerage).