GIM POS

The POS - the crucial location in terms of competition

For more and more manufacturers, the POS is becoming the crucial location when competing for customers, since it is here alone, at the 'Point of Truth', that consumers come into contact with products and brands in the overall competitive environment. However, the increasingly price-driven retail trade must also seek to position itself via innovative concepts.

Insights from a diverse array of methods

The GIM POS Research Centre of Expertise helps you to analyse and understand how shoppers act -  and at the very place where this happens: directly at the point of sale. In order to do justice to the complexity of consumer behaviour at the POS, we offer a wide range of methodological solutions.They primarily include video-aided observations of shopping behaviour, virtual shelf tests, and mystery shopping, together with exit interviews, group discussions at the POS, and interviews with employees. It is thus possible to conduct fundamental studies on shopper insights as well as efficient tests of promotional tools.

The GIM POS Research Centre of Expertise

The GIM POS Research Centre of Expertise, led by Dr. Stephan Telschow, has considerable experience of various commercial channels and classes of goods, which means there are plenty of well-established contacts with the retail trade to fall back on.