Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the top ten market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

• 
  « back
  
  
  

  Drugstores yesterday, today and tomorrow

  From June 30th to July 1st, the German Drugstore Congress 2010 will take place in Cologne. GIM’s POS expert Dr. Stephan Telschow will hold the opening presentation “Drugstores in Change – Drugstore Shoppers Yesterday, Today and Tomorrow”. Telschow, head of GIM Berlin, will shed light on the success of the store concept “drug store“ from the consumer’s point of view: he will explain to trade experts the reasons why a drugstore is interesting for consumers and also which purchase barriers need to be overcome.

  Drugstores consistently focus their business on the interests of consumers and manufacturers – their concept adeptly sets itself apart from pharmacies and conventional retail. That’s very popular: while market saturation, consumer reluctance and competition in form of e-commerce are challenging German retail trade, the drugstore industry is constantly growing. Will this trend go on? Dr. Telschow will also answer this question within his presentation at the congress.

  The congress will be organised by the conference event organisation EUROFORUM.

  For further information and the complete programme please click here

  In case of questions or for further information, don’t hesitate to contact Stephan Telschow.

  
  
  
  « back