Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the top ten market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

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  Rich output through qualitative online research

  Mohini Krischke-Ramaswamy, GIM expert for online research presents a poster about “Applied Online Research” on this year’s GOR conference (General Online Research). She thereby draws a conclusion of GIM’s recent online studies.

  Mohini Krischke-Ramaswamy, who prepared the poster together with her colleague Hanna Knorr explains: “GIM online researches only rarely consist of single modules, in most cases they integrate multiple stages such as online diaries, forums, chats and creative tasks. This typical multi-staged character of online research as well as a deep interaction between each respondent and between researcher and respondent provides us with specific findings during insight generation or co-creation processes”. The poster will be presented at the GOR conference in Pforzheim from 26th to 28th of May.
  For further information on program and application please click here.

  For questions about GIM Online Research please feel free to contact Mohini Krischke-Ramaswamy (GIM Heidelberg) or Hanna Knorr (GIM Suisse) directly.

  
  
  
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