Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the top ten market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

• 
  « back
  
  
  

  GIM presents new online research platform

  

  In the scope of this year’s annual research congress MAFO 2010 in Wiesbaden on April 28/29, GIM will premiere its new online research platform GIM Connect. 
  
  "The integrated and holistic platform GIM Connect was developed on the base of a new target group understanding and is the first of its kind to enable 360° research and co-creation processes in an online environment", explains Stephan Teuber, managing director at GIM. "This platform enables holistic online research processes that involve the consumers and their creative, verbal and non-verbal ways of expressing without technically limiting them."
  
  The premiere of GIM Connect will take place on April 28 at 2.25 pm:
  "Developing concrete innovation approaches through co-creation with lead users." - The success tool "Co-Creation & Innovation Communities".
  
  The congress MAFO 2010 for market research and market analysis is hosted by the Conference Group and the scientific journals "Lebensmittel Zeitung", "HORIZONT" and "Planung & Analyse".
  
  Get more information about GIM's current online research at the GIM Homepage or personally contact our online research experts Mohini Krischke-Ramaswamy (Germany) or Hanna Knorr (Switzerland).

  
  
  
  « back