Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the top ten market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

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  “The future of pastries” - Puratos symposium, June 3 and 4, St Vith, Belgium

  During the last decades the bakery industry has undergone fundamental changes. GIM market researchers Hanna Knorr and Manuela Geier talk about “The generation 50+ and the metamorphosis of the menu”.

  Based on years of personal experience, regular information seeking and a considerable degree of self-reflection, women and men aged 50+ are consumer experts in the areas of health and nutrition. As an essential part of their menu the ‘everyday bread’ plays an important role in their diet. Yet, where do people aged 50+ go shopping for their bread? Which criteria are important when deciding for a product and how important are ingredients, prices or the factor of wellness beside smell and taste?
  In a get together with people aged 50+ via the GIM Agora forum*, Hanna Knorr and Manuela Geier have gained deep insights into the preferences and desires of this generation regarding bread and pastries.

  *GIM Agora: recently developed GIM 50+ online platform which provides a framework for a selected panel consisting of four different GIM segments. This panel allows for quick, inexpensive and differentiated answers.
  
  Please, feel free to contact Hanna Knorr or Manuela Geier for further information on the study.

  You are interested in GIM’s 50+ research? Please read more about GIM's competence center 50+ or contact Renate Arndt.

  
  
  
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