Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the top ten market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

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  Interview with GIM FMCG expert on „SWR 2 Forum“

  From “All under one roof” to “Everything must go”. The classic hypermarket seems to be dated. Woolworth and Hertie teeter on the brink of insolvency, Arcandor, the parent company of Karstadt is trying to survive the economic recession. For many years now, hypermarkets were losing market share in favor of shopping malls, specialist retailers and discounters.

  On April 24, 5.05 pm, Dr. Gerhard Keim, division manager at GIM will discuss the problematic future of hypermarkets. As a market researcher for FMCG, Gerhard Keim is constantly dealing with the purchase behavior of today’s consumers. Having conducted numerous studies in different categories, he gained insights into their favorite stores, values and expectations when it comes to shopping.

  Further participants in the live talk will be Eckhard Fuhr, head of the feuilleton of the newspapers "Welt" / "Welt am Sonntag" / "Berliner Morgenpost" and Prof Dr Joachim Zentes, economist at the university of Saarbrücken.

  SWR 2 forum “Everything must go – Why hypermarkets are a dead duck” is broadcasted on Friday April 24 from 5.05 to 5.45 pm. The broadcast can be listened in and downloaded on www.swr2.de/forum 

  If you have any questions, please feel free to contact Dr. Gerhard Keim.
  

  
  
  
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